Items where Author is "Steenkamp, JBEM"
Group by: Item Type | No Grouping Number of items: 1. Swaminathan, V and Sorescu, A and Steenkamp, JBEM and O’Guinn, TCG and Schmitt, B (2020) Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries. Journal of Marketing, 84 (2). 24 - 46. ISSN 0022-2429 |
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