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Items where Author is "Mu, Enrique"

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Article

Mu, Enrique and Galletta, Dennis F (2007) The Effects of the Meaningfulness of Salient Brand and Product-Related Text and Graphics on Web Site Recognition. Journal of Electronic Commerce Research, 8 (2). 115 - 127. ISSN 1526-6133

University of Pittsburgh ETD

Mu, Enrique (2007) The Role of Scanning, Evaluation, and Mindfulness in the Assimilation of Information Technology: The Case of Enterprise Resource Planning (ERP) Systems. Doctoral Dissertation, University of Pittsburgh. (Unpublished)

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